Toffifay
Toffifay was re-launched in 2017 with a new positioning strategy and package design.
Through several multi-agency brainstorm sessions, we explored a myriad of possible positioning strategies for the brand,
as well as the best go-to-market opportunities to make the biggest splash. The winning positioning re-introduces Toffifay
to the American market with a focus on women looking for a complex taste experience that only Toffifay can deliver.
Toffifay was voted Product of the Year 2018, by the World’s Largest Consumer Survey in Sugar Confections and won a GDUSA Best Package Design 2021 Award.