Sonia is an award-winning brand and design leader with deep NYC agency experience, collaborating closely with clients to define strategy and bring brands to life through design.

She specializes in brand storytelling through design, translating business objectives into cohesive brand systems that engage audiences and drive differentiation. Her work spans both established brands and startups, with a focus on clarity, insights, and executional excellence.

She also serves as an Adjunct Professor at FIT NYC, where she teaches Design Process and Design Strategy to emerging designers enrolled in the Packaging Design BFA program.