Rosa Cannabis
Rosa is a line of cannabis products for women with a busy lifestyle, who love to be social and enjoy the company of friends but do not have time for the hangover of a typical night out. By providing a genuine way to unwind and enjoy, Rosa helps women to regain their true selves, which often get lost in the hustle and bustle of daily responsibilities.
We delved into the target consumer's motivations and pain points and discovered that the unique benefit of Rosa is to offer a much-needed respite and the simple joy of pausing to ‘smell the flowers’.
To bring this brand to life, we explored various visual positioning territories, ultimately providing the client's team with a direction that offers a peaceful haven for women to relax and recharge.