La Yogurt
An east coast favorite for decades, La Yogurt is loved for its creamy texture and delicious array of flavors – at the right price.
With competitive legacy brandsrefining their strategies to respond to consumer trends, as well as a slew of challenger brands like Chobani taking over the category, La Yogurt was in need of a refresh! We helped La Yogurt focus on what consumers already love about the brand. Flavor.
We created a package design that reflected this simple answer. Removing all the unnecessary elements in favor of modern and larger-than-life fruit imagery against a soft sea of creamy colors we reinvigorated the brand and brought new consumers.