A Celebration of Authentic Flavor

Brand Strategy
Competitive Analysis
Creative Direction
Design

La Mexicana Salsa is a true taste of Mexico, made using hand-picked ingredients at the peak of freshness. Since 1979, every tub is a celebration of traditional flavors, and a testament to the time-honored recipes passed down through generations.

PROJECT La Mexicana was a refrigerated regional salsa brand, found mostly in the Florida area, that was looking to launch nationally now that it had acquired production facilities on both sides of the country. All this well-loved brand needed was a new, modern design that perfectly captured the essence of Mexican

From the fields of local farms to the shelves of grocery stores, this salsa is made with love and care, and delivered to your table with lightning speed - often within just 2 hours of preparation! So, whether you're looking for a taste of home or a new culinary adventure, La Mexicana Salsa is the perfect choice. Enjoy the authentic flavors of Mexico in every bite, and experience the true essence of cocina mexicana with every jar.

From the fields of local farms to the shelves of grocery stores, this salsa is made with love and care, and delivered to your table with lightning speed - often within just 2 hours of preparation! So, whether you're looking for a taste of home or a new culinary adventure, La Mexicana Salsa is the perfect choice. Enjoy the authentic flavors of Mexico in every bite, and experience the true essence of cocina mexicana with every jar.

From the fields of local farms to the shelves of grocery stores

From the fields of local farms to the shelves of grocery stores, this salsa is made with love and care, and delivered to your table with lightning speed - often within just 2 hours of preparation! So, whether you're looking for a taste of home or a new culinary adventure, La Mexicana Salsa is the perfect choice. Enjoy the authentic flavors of Mexico in every bite, and experience the true essence of cocina mexicana with every jar.

Sales increased by 15% after the redesign