
The Brand Gap by Marty Neumeier
In his groundbreaking book "The Brand Gap," Marty Neumeier presents a clear and compelling argument for the importance of bridging the gap between business strategy and creativity in order to build successful brands.
In his groundbreaking book "The Brand Gap," Marty Neumeier presents a clear and compelling argument for the importance of bridging the gap between business strategy and creativity in order to build successful brands.